E-commerce user penetration in the alcoholic drinks industry U.S. 2023, by segment

Published by Lynn Beyrouthy, Oct 26, 2023
Within alcohol e-commerce, the wine segment had the highest usage penetration rate in the United States in 2023. That year, it was estimated that wine e-commerce user penetration was approximately 11.2 percent, compared to a penetration rate of 9.2 percent for spirits.

E-commerce user penetration in the alcoholic beverages industry in the United States in 2023, by segment

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Supplementary notes

*Estimates as of August 2023.
Data provided by Statista Market Insights are estimates.

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