Australia: beauty tech market revenue 2028

The revenue of the beauty tech segment of the beauty and personal care market in Australia was forecast to continuously increase between 2023 and 2028 by just under 20 million U.S. dollars. Beauty tech is currently the smallest revenue producing segment of Australia's beauty and personal care market, with the personal care segment generating the most revenue. Nonetheless, Australia's beauty tech market is slowly expanding and gaining importance as technologies, such as 3D printing, artificial intelligence (AI), and augmented reality (AR), become increasingly incorporated into beauty businesses to improve and personalize consumer experiences.

Revenue of the beauty tech market in Australia from 2018 to 2028 (in million U.S. dollars)

Characteristic	Revenue in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Beauty tech refers to the intersection of technology and the beauty industry. It encompasses the use of advanced technologies, such as artificial intelligence (AI), augmented reality (AR), and the Internet of Things (IoT), to enhance and revolutionize various aspects of the beauty and cosmetics sector. Beauty tech involves the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.

L’Oréal, for example, has launched a lipstick printer, called Rouge Sur Mesure, which generates a custom-made lipstick shade at the touch of a button, with the dedicated app recommending a lipstick shade or users selecting their preferred color. Another well-known beauty tech product is Luna Fofo, a smart skincare device invented by the Swedish company Foreo. It is an electronic facial cleansing brush that includes a skin analysis function. Thanks to their advanced technology, these products enable consumers to have new beauty-related experiences.

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