In 2023, digital advertising spending accounted for 78 percent of the total ad spend in East Asia. In contrast, South Asia prioritized non-digital advertising formats, with 60 percent of advertising expenditure in the subregion allocated to traditional advertising, such as TV and radio ads.
Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2023, by subregion
Data provided by Statista Market Insights are estimates.
Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements.
A detailed methodology can be found in the Statista Advertising and Media Outlook.
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Statista. (October 30, 2024). Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2023, by subregion [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/forecasts/1413496/apac-ad-spend-share-digital-traditional-by-subregion
Statista. "Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2023, by subregion." Chart. October 30, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/forecasts/1413496/apac-ad-spend-share-digital-traditional-by-subregion
Statista. (2024). Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2023, by subregion. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/forecasts/1413496/apac-ad-spend-share-digital-traditional-by-subregion
Statista. "Ad Spend Share of Digital and Traditional Advertising in The Asia-pacific Region in 2023, by Subregion." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/forecasts/1413496/apac-ad-spend-share-digital-traditional-by-subregion
Statista, Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2023, by subregion Statista, https://www.statista.com/forecasts/1413496/apac-ad-spend-share-digital-traditional-by-subregion (last visited November 21, 2024)
Ad spend share of digital and traditional advertising in the Asia-Pacific region in 2023, by subregion [Graph], Statista, October 30, 2024. [Online]. Available: https://www.statista.com/forecasts/1413496/apac-ad-spend-share-digital-traditional-by-subregion