France app market revenues by segment 2027

In 2023, in-app advertising was estimated to have generated around 2.78 billion U.S. dollars in France. By comparison, in-app purchases generated approximately 2.7 billion U.S. dollars in annual revenues within the French market.

Mobile apps revenue in France from 2018 to 2027, by segment (in billion U.S. dollars)

Characteristic	Advertising	In-App Purchase	Paid App
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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estimates as of August 2023

Supplementary notes

Data provided by Statista Market Insights are estimates.

The App market constitutes the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.'s App Store and the Google Play store (or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore) and which can be installed and run on iPhones and Android phones. We track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store. We also consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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