Drivers of digital audio purchases in Japan 2023

When asked about "Drivers of digital audio purchases", most Japanese respondents pick "To listen to what I want, when I want" as an answer. 51 percent did so in our online survey in 2023.
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Drivers of digital audio purchases in Japan as of December 2023

Characteristic	Share of respondents
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Number of respondents

555 respondents

Age group

18-64 years

Special properties

respondents who spent money on digital audio content (music or podcasts) (Media & digital media, Video games)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What are the main reasons why you pay for digital music content or podcasts?"

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