We asked Japanese consumers about "Digital video purchases by brand" and found that "Amazon Prime Video" takes the top spot, while "Rakuten TV" is at the other end of the ranking.
Find this and more survey data on digital video purchases by brand in Japan in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.
Digital video purchases by brand in Japan as of September 2024
respondents who spent money on digital video content
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "Which of these video-on-demand providers have you used in the past 12 months as a paying customer?"
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Statista. (October 22, 2024). Digital video purchases by brand in Japan as of September 2024 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/forecasts/1410286/digital-video-purchases-by-brand-in-japan
Statista. "Digital video purchases by brand in Japan as of September 2024." Chart. October 22, 2024. Statista. Accessed December 24, 2024. https://www.statista.com/forecasts/1410286/digital-video-purchases-by-brand-in-japan
Statista. (2024). Digital video purchases by brand in Japan as of September 2024. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/forecasts/1410286/digital-video-purchases-by-brand-in-japan
Statista. "Digital Video Purchases by Brand in Japan as of September 2024." Statista, Statista Inc., 22 Oct 2024, https://www.statista.com/forecasts/1410286/digital-video-purchases-by-brand-in-japan
Statista, Digital video purchases by brand in Japan as of September 2024 Statista, https://www.statista.com/forecasts/1410286/digital-video-purchases-by-brand-in-japan (last visited December 24, 2024)
Digital video purchases by brand in Japan as of September 2024 [Graph], Statista, October 22, 2024. [Online]. Available: https://www.statista.com/forecasts/1410286/digital-video-purchases-by-brand-in-japan