Most returned online purchases by category in Japan 2024

When asked about "Most returned online purchases by category", most Japanese respondents pick "Clothing" as an answer. 7 percent did so in our online survey in 2024. Find this and more survey data on most returned online purchases by category in Japan in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most returned online purchases by category in Japan as of September 2024

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Number of respondents

2,028 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these kinds of articles have you sent back after an online order in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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