In 2023, Sweden had the highest number of e-commerce fashion users in the Nordic region. That year, it was estimated that the country recorded around 5.6 million online fashion users. By 2027, it is forecast that the number of users will reach around 6.8 million.
Number of users of the online fashion market in the Nordics from 2017 to 2027, by country
(in millions)
Data provided by Statista Market Insights are estimates.
The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelery) via a digital channel. The main sales channels in this market segment include internet retailers (e.g., amazon.com) and online fashion retailers (e.g., Asos, Zalando, Nordstrom) or dedicated category retailers (e.g., eBags, zara.com, clarks.com, samsonite.com). Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
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Statista. (August 30, 2023). Number of users of the online fashion market in the Nordics from 2017 to 2027, by country (in millions) [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/forecasts/1410192/online-fashion-users-nordics
Statista. "Number of users of the online fashion market in the Nordics from 2017 to 2027, by country (in millions)." Chart. August 30, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/forecasts/1410192/online-fashion-users-nordics
Statista. (2023). Number of users of the online fashion market in the Nordics from 2017 to 2027, by country (in millions). Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/forecasts/1410192/online-fashion-users-nordics
Statista. "Number of Users of The Online Fashion Market in The Nordics from 2017 to 2027, by Country (in Millions)." Statista, Statista Inc., 30 Aug 2023, https://www.statista.com/forecasts/1410192/online-fashion-users-nordics
Statista, Number of users of the online fashion market in the Nordics from 2017 to 2027, by country (in millions) Statista, https://www.statista.com/forecasts/1410192/online-fashion-users-nordics (last visited November 05, 2024)
Number of users of the online fashion market in the Nordics from 2017 to 2027, by country (in millions) [Graph], Statista, August 30, 2023. [Online]. Available: https://www.statista.com/forecasts/1410192/online-fashion-users-nordics