Importance of low-priced products by category in Japan 2024

40 percent of Japanese respondents answer our survey on "Importance of low-priced products by category" with "Food & non-alcoholic drinks". The survey was conducted in 2024, among 2,029 consumers.
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Importance of low-priced products by category in Japan as of March 2024

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Number of respondents

2,029 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "For which of these products is a low price of particular importance to you?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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