We asked South African consumers about "Most popular influencer genres" and found that "Music" takes the top spot, while "VIPs & celebrities" is at the other end of the ranking. These results are based on a representative online survey conducted in 2024 among 2,030 consumers in South Africa. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.
Most popular influencer genres in South Africa as of September 2024
During the survey, the question was phrased as follows: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"
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Statista. (October 22, 2024). Most popular influencer genres in South Africa as of September 2024 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/forecasts/1409407/most-popular-influencer-genres-in-south-africa
Statista. "Most popular influencer genres in South Africa as of September 2024." Chart. October 22, 2024. Statista. Accessed November 24, 2024. https://www.statista.com/forecasts/1409407/most-popular-influencer-genres-in-south-africa
Statista. (2024). Most popular influencer genres in South Africa as of September 2024. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/forecasts/1409407/most-popular-influencer-genres-in-south-africa
Statista. "Most Popular Influencer Genres in South Africa as of September 2024." Statista, Statista Inc., 22 Oct 2024, https://www.statista.com/forecasts/1409407/most-popular-influencer-genres-in-south-africa
Statista, Most popular influencer genres in South Africa as of September 2024 Statista, https://www.statista.com/forecasts/1409407/most-popular-influencer-genres-in-south-africa (last visited November 24, 2024)
Most popular influencer genres in South Africa as of September 2024 [Graph], Statista, October 22, 2024. [Online]. Available: https://www.statista.com/forecasts/1409407/most-popular-influencer-genres-in-south-africa