Most popular influencer genres in South Africa 2024

Published by
Umair Bashir,
Oct 22, 2024
We asked South African consumers about "Most popular influencer genres" and found that "Music" takes the top spot, while "VIPs & celebrities" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 2,030 consumers in South Africa. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

Most popular influencer genres in South Africa as of September 2024

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Number of respondents

2,030 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Overview

4

Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

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