In 2023, some 95 percent of male respondents follow influencers / content creators online. This is according to the exclusive results from the Statista Consumer Insights, which shows that around 93 percent of female consumers also fall into this category.
Influencer / content creators followers as of June 2023, by gender
Characteristic
Influencer/ content creators follower
Non-follower
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Results are an aggregation of four surveys carried out during the stated time period. Results cover 21 countries worldwide and are weighted*
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"
* The results are weighted based on the internet population per country.
The countries covered in the survey are:
Australia, Austria, Brazil, Canada, China, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, South Korea, Spain, Sweden, Switzerland, United Kingdom, United States, South Africa
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Statista. (August 18, 2023). Influencer / content creators followers as of June 2023, by gender [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender
Statista. "Influencer / content creators followers as of June 2023, by gender." Chart. August 18, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender
Statista. (2023). Influencer / content creators followers as of June 2023, by gender. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender
Statista. "Influencer / Content Creators Followers as of June 2023, by Gender." Statista, Statista Inc., 18 Aug 2023, https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender
Statista, Influencer / content creators followers as of June 2023, by gender Statista, https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender (last visited August 25, 2024)
Influencer / content creators followers as of June 2023, by gender [Graph], Statista, August 18, 2023. [Online]. Available: https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender