In 2023, some 95 percent of male respondents follow influencers / content creators online. This is according to the exclusive results from the Statista Consumer Insights, which shows that around 93 percent of female consumers also fall into this category.
Influencer / content creators followers as of June 2023, by gender
Results are an aggregation of four surveys carried out during the stated time period. Results cover 21 countries worldwide and are weighted*
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"
* The results are weighted based on the internet population per country.
The countries covered in the survey are:
Australia, Austria, Brazil, Canada, China, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, South Korea, Spain, Sweden, Switzerland, United Kingdom, United States, South Africa
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Statista. (August 18, 2023). Influencer / content creators followers as of June 2023, by gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender
Statista. "Influencer / content creators followers as of June 2023, by gender." Chart. August 18, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender
Statista. (2023). Influencer / content creators followers as of June 2023, by gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender
Statista. "Influencer / Content Creators Followers as of June 2023, by Gender." Statista, Statista Inc., 18 Aug 2023, https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender
Statista, Influencer / content creators followers as of June 2023, by gender Statista, https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender (last visited November 23, 2024)
Influencer / content creators followers as of June 2023, by gender [Graph], Statista, August 18, 2023. [Online]. Available: https://www.statista.com/forecasts/1406682/influencer-content-creators-followers-worldwide-by-gender