Among smartphone owners worldwide, Android appears to have a broader appeal, with 60 percent of male and 54 percent of female consumers opting for Android devices around the globe. Meanwhile, more female respondents own an iPhone (31 percent) as compared to their male counterparts (28 percent).
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Share of Android vs iOS users worldwide as of June 2023, by gender
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Share of Android vs iOS users worldwide as of June 2023, by gender
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Respondents who use a smartphone. The results are an aggregation of four surveys carried out during the stated time period. Results cover 21 countries worldwide and are weighted*
Supplementary notes
During the survey, the question was phrased as follows: "What operating system does your (primarily used) smartphone run on?"
* The results are weighted based on the internet population per country.
The countries covered in the survey are:
Australia, Austria, Brazil, Canada, China, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, South Korea, Spain, Sweden, Switzerland, United Kingdom, United States, South Africa
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Statista. (August 18, 2023). Share of Android vs iOS users worldwide as of June 2023, by gender [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/forecasts/1406592/android-vs-ios-by-gender
Statista. "Share of Android vs iOS users worldwide as of June 2023, by gender." Chart. August 18, 2023. Statista. Accessed May 15, 2025. https://www.statista.com/forecasts/1406592/android-vs-ios-by-gender
Statista. (2023). Share of Android vs iOS users worldwide as of June 2023, by gender. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/forecasts/1406592/android-vs-ios-by-gender
Statista. "Share of Android Vs Ios Users Worldwide as of June 2023, by Gender." Statista, Statista Inc., 18 Aug 2023, https://www.statista.com/forecasts/1406592/android-vs-ios-by-gender
Statista, Share of Android vs iOS users worldwide as of June 2023, by gender Statista, https://www.statista.com/forecasts/1406592/android-vs-ios-by-gender (last visited May 15, 2025)
Share of Android vs iOS users worldwide as of June 2023, by gender [Graph], Statista, August 18, 2023. [Online]. Available: https://www.statista.com/forecasts/1406592/android-vs-ios-by-gender
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