UK YouTube Premium reasons to subscribe 2023

Published by Laura Ceci, Aug 24, 2023
As of June 2023, over half of respondents in the United Kingdom reported subscribing to YouTube Premium to watch what they want and when they want, as well as for the high image and sound quality. Around 51 percent of respondents reported preferring YouTube Premium as goo value for money. Around 46 percent of respondents reported finding that the platform had less advertising compared to other platforms.

Reasons for YouTube Premium users in the United Kingdom (UK) to subscribe to the service as of June 2023

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Number of respondents

372 respondents

Special properties

YouTube Premium users

Supplementary notes

Original question: "’Why do you pay for digital video content?’’

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Overview

6

Financials

5

Subscribers and consumer behavior

5

Ad-supported vs ad-free tier

5

Content

7

Competitors

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