Concerning the five selected segments, the segment Other has the largest value share by brand with 70 percent. Contrastingly, Multilaser is ranked last, with two percent. Their difference, compared to Other, lies at 68 percentage points.
Data provided by Statista Market Insights are estimates.
Definition:
Feature phones are basic mobile phones with limited capabilities such as making calls and sending texts. They are a simple and affordable alternative to smartphones and often marketed towards older people or those looking for a basic phone. Feature phones use a proprietary operating system and have a smaller screen, less powerful processor, and limited memory compared to smartphones.
Additional Information:
The market comprises revenue, average revenue per capita, volume, average volume per capita and price. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Nokia, ZTE, and Alcatel. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.
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