Digital audio ad spend by device France 2030

Comparing the two different segments for the year 2030, the segment 'Mobile' is forecast to led the ranking with 64.48 percent. Contrastingly, 'Desktop' is estimated to rank last, with 35.52 percent. Their difference, compared to Mobile, lies at 28.96 percentage points. The revenue share between mobile and desktop sales channels reaches a particularly high level in the segment Mobile at the end of the forecast period. In this case, the value of the segment at 2030 is 64.48 percent, significantly above the average of the last values, which is 50 percent.

Find further statistics on other topics such as a comparison of the ad spending in Russia and a comparison of the average ad spending per TV viewer in New Zealand.

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Distribution of digital audio advertising spending in France from 2020 to 2030, by device

Characteristic	Mobile	Desktop
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Audio Advertising includes all ad revenue generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.

Structure:

Music streaming advertising is ad supported on music-streaming services
Podcast advertising is ad supported for ads placed within podcast channels

Additional information:
Digital Audio Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Audio Advertising include Amazon Music, Apple Music, YouTube Music, Tencent Music, and Spotify. For more information on the data displayed, use the info button right next to the boxes.

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