Germany: brand shares of key neobanking players

The Berlin-based N26 was the leading neobank in Germany in terms of brand share in 2022. The German neobank had a brand share of 21 percent, outranking Revolut and Stocard, the second and third most important players in the German neobanking industry. As of April 2023, N26 was also among the most highly valued challenger banks worldwide.

Leading neobanking players in Germany in 2022, by brand share

Characteristic	Brand share
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Supplementary notes

The shown market shares refer to the value share of the top brands in the market according to the market definition. This usually includes markups and sales taxes. The shares are estimated from various data inputs: Top-down, available financial filings by companies are considered as well as general socio-economic indicators, bottom-up, own and external user surveys about brand recognition and usage are utilized, as well as web and app metrics, and shop portfolio data.

A detailed methodology can be found in Statista Market Insights.

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