Neobanking users worldwide 2023 and 2023, by country
The United States led in neobanking adoption in 2023, with continued growth projected in the coming years. By 2028, the number of neobanking users in the U.S. is expected to reach 80.7 million. Brazil followed closely behind, with 48.94 million users in 2023, and a forecast increase to 76.6 million users by 2028.