Purchase criteria for apparel in Colombia 2024
In 2024, the most commonly considered factor when buying clothes among consumers in Colombia was quality of the product. That year, roughly 84 percent of Colombian shoppers selected "quality" as one of the most important aspects when choosing apparel. Ranking a close second, 77 percent of shoppers also kept comfort in mind. The country of production, on the other hand, was a purchasing factor for only 11 percent of apparel shoppers in Colombia.
