Influencer / content creators followed by type in the U.S. in 2023

Published by
M. Prasdorf,
Jul 7, 2023
In the United States, 41 percent of the residential online population state they like to watch, listen, or read about comedy content from influencers / content creators, making it the most followed type of content. The runner up in this content type ranking among U.S. American consumers is music content at 38 percent. This is according to the Statista Consumer Insights Global survey 2023.

Influencer / content creators followed by type in the United States in 2023

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Number of respondents

2,529 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Survey question: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

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