Influencer / content creators followed by type in Germany in 2023

Published by
M. Prasdorf,
Jul 7, 2023
In Germany, 31 percent of the residential online population state they like to watch, listen, or read about film & TV content from influencers / content creators, making it the most followed type of content. The runner up in this content type ranking among Germans is animal & nature content at 29 percent. This is according to the Statista Consumer Insights Global survey 2023.

Influencer / content creators followed by type in Germany in 2023

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Number of respondents

1,487 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Survey question: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

Citation formats
Use Statista now: unlimited access to all content

Statistics on " Influencer marketing in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing in Germany

Influencer accounts

6

Influencer marketing in companies

7

Popular influencers

6

International overview

7

Further Content: You might find this interesting as well

Topics

Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.