Influencer / content creators followed by type Sweden 2023

In Sweden, 40 percent of the residential online population state they like to watch, listen, or read about film & TV content from influencers / content creators, making it the most followed type of content. The runner ups in this content type ranking among Swedes are music and comedy at 32 percent. This is according to the Statista Consumer Insights Global survey 2023.

Influencer / content creators followed by type in Sweden in 2023

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Number of respondents

509 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Survey question: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

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