Influencer / content creators follower in the U.S. in 2023

Published by
M. Prasdorf,
Jul 6, 2023
About 9 out of 10 U.S. Americans follow influencers or content creators online. 10 percent of the residential online population do not follow influencers or content creators. This is according to the Statista Consumer Insights Global survey 2023.

Influencer / content creators follower in the United States in 2023

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Number of respondents

2,529 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Recode based on Influencer / content creators followed by type Survey question: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

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