Indonesia: education apps revenue by source 2027

The revenue by type is forecast to experience significant growth in all segments in 2027. As part of the positive trend, the revenue by type reaches the maximum value for all three different segments at the end of the comparison period. Particularly noteworthy is the segment Advertising, which has the highest value of 18.71 million U.S. dollars.

The Statista Market Insights cover a broad range of additional markets.

Revenue of the education apps market in Indonesia from 2017 to 2027, by source (in million U.S. dollars)

Characteristic	Advertising	In-App Purchase	Paid App
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Education market contains apps that enhance the learning process, typically by way of interactive gamified activities. The vast variety of educational content and methods enable people of different ages to increase their skills and knowledge. One of the most well-known language learning apps is Duolingo, which has mastered the art of bite-sized learning and sustains motivation levels via its reward system. Another app, PictureThis, helps users to learn more about the natural world by recognizing plant species from photographs and provides additional information such as plant care.

Additional Information:

We consider three different sources of revenue:

Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
Paid app revenue from the one-time purchase of an app
Advertising revenue obtained from showing ads within an app

Our statistics include the revenue earned by developers and also the revenue earned by stores through commissions.

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