U.S. willingness to change primary bank 2024

Willingness to change primary banks more than doubled between 2019 and 2024 among bank account holders in the United States. According to Statista's Consumer Insights, the share of bank account holders who were were willing to change their primary bank on the next possible occasion was 28 percent in the third quarter of 2024, 12 percentage points higher than in the first half of 2019. Likeliness of changing primary banks increased particularly sharply in 2021. This upward trend correlates with the dropping customer satisfaction among bank account holders in the United States.

Share of customers willing to change their primary banks in the United States from 1st half 2019 to 3rd quarter 2024

Characteristic	Share of respondents
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Number of respondents

9,237 respondents

Age group

18-64 years

Special properties

bank account holders

Supplementary notes

The original question was phrased by the source as follows: "How likely are you going to change your primarily used bank on the next possible occasion? (single-pick)." One selection of the following answers were possible:

Very likely

- Very likely
- Likely
- Neither likely nor unlikely
- Unlikely
- Very unlikely
- Don't know

The displayed figures were recoded based on the above question. The number of respondents differ in each survey update. More information on the methodology can be found here.

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