Global media e-commerce users 2027

In 2022, there were a total 1.81 billion users in the books, movies, music, and games e-commerce market worldwide. According to estimates from the Statista Digital Market Outlook, the global number of users will reach 2.77 billion by 2027.

Number of users of books, movies, music & games e-commerce worldwide from 2017 to 2027 (in billions)

Characteristic	Number of users in billions
2027	2.77
2026	2.61
2025	2.46
2024	2.24
2023	2.04
2022	1.81
2021	1.58
2020	1.35
2019	1.15
2018	0.96
2017	0.8

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Release date

June 2023

More information

Region

Worldwide

Survey time period

2017 to 2027

Supplementary notes

*Forecast
The e-Commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the e-Commerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (re-Commerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs and returns. *Forecast

In-scope: Physical media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games)

Out-of-scope: Digital media (e.g. video-on-demand, music downloads, eBooks)

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