Change in advertising spending in North America 2018-2029, by medium

Published by
J. G. Navarro,
Jun 3, 2024
The source forecast that, while cinema, influencer, and search advertising expenditures will experience double-digit growth rates in 2024, the print format will continue its decline in North America. On average, total ad spending in the region was projected to increase by at least 4.4 percent annually from 2024 to 2029.

Change in advertising spending in North America from 2018 to 2029, by medium

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using current exchange rates and reflecting market impacts of the Russia-Ukraine war

Supplementary notes

* Forecast.

Numbers have been rounded.

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Overview

8

United States

8

Canada

8

Mexico

8

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Advertising in North AmericaAdvertising in the United StatesAdvertising worldwideAdvertising in CanadaAdvertising in Mexico
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