Purchase criteria for apparel in Ireland 2024

Published by
D. Tighe,
Aug 21, 2024

In 2024, the most commonly considered factor when buying clothes among consumers in Ireland was that of quality. That year, roughly seven in 10 Irish shoppers selected "quality" as one of the most important aspects when choosing apparel. Ranking a close second, many shoppers also kept comfort in mind.

Purchase criteria for apparel among consumers in Ireland in 2024

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Number of respondents

2,085 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your apparel (e.g., clothing, shoes, bags)?"

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Market overview

4

Financials

8

Regional figures & business segments

6

Brand awareness

6

Competitors

6

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