Digital advertising touchpoints in Nigeria 2023

Published by
Alexander Kunst,
Jun 9, 2023
"Social media websites and apps" and "Video portals (e.g., YouTube)" are the top two answers among Nigerian consumers in our survey on the subject of "Digital advertising touchpoints".
The survey was conducted online among 2,097 respondents in Nigeria, in 2023. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Digital advertising touchpoints in Nigeria as of March 2023

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Number of respondents

2,097 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

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Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

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