Digital advertising touchpoints in Canada 2024

"Social media websites and apps" and "Video portals (e.g., YouTube)" are the top two answers among Canadian consumers in our survey on the subject of "Digital advertising touchpoints".
The survey was conducted online among 12,146 respondents in Canada, in 2024.

Digital advertising touchpoints in Canada as of December 2024

Characteristic	Share of respondents
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Number of respondents

12,146 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Digital advertising in Canada

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