Most common interests in the UK 2024

We asked UK consumers about "Most common interests" and found that "Movies, TV shows & music" takes the top spot, while "VIPs & celebrities" is at the other end of the ranking.
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Most common interests in the UK as of March 2024

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Number of respondents

24,190 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What topics are you personally interested in? Please think of topics that you read about or watch / listen to."

If you need more information, you can have a look at the Consumer Insights Methodology.

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