Most common interests in the U.S. 2024

We asked U.S. consumers about "Most common interests" and found that "Movies, TV shows & music" takes the top spot, while "VIPs & celebrities" is at the other end of the ranking. Find this and more survey data on most common interests in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most common interests in the U.S. as of September 2024

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Number of respondents

60,641 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What topics are you personally interested in? Please think of topics that you read about or watch / listen to."

If you need more information, you can have a look at the Consumer Insights Methodology.

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