Out-of-home advertising spending in Portugal 2017-2027, by segment
In 2020, a severe decrease in out-of-home advertising spending could be observed, reaching only 68.5 million euros.
However, from 2021 onwards, estimates point to intense increases in out-of-home advertising, with digital advertising almost equaling traditional OOH advertising. According to the Statista Digital Market Insights, in 2027, 81 million euros will be spend on traditional, and 46 million euros will be invested in digital OOH advertising.