The source forecast that, in 2023, in-game advertising revenues in China will surpass 15.6 billion U.S. dollars. That would be more than the following nine leading markets – the United States, Japan, the United Kingdom, South Korea, Germany, Canada, Australia, India, and Brazil – combined.
Leading in-game advertising markets worldwide from 2017 to 2027, by ad revenues (in million U.S. dollars)
Other statistics that may interest you In-game advertising in the United States
Overview
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- Premium Statistic Value of the global video game market 2018-2027, by category
- Premium Statistic Mobile in-game ad spend worldwide 2021-2030
- Premium Statistic Top in-game advertising markets worldwide 2017-2027, by ad revenues
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
- Premium Statistic Mobile games share of mobile ad spend vs. mobile time spent in the U.S. 2020-2025
- Premium Statistic Most popular gaming business models among developers worldwide 2024
Market leaders
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Audience
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- Premium Statistic Number of digital gamers in the U.S. 2017-2027
- Premium Statistic Smartphone video game players in the United States, by age 2024
- Premium Statistic Smartphone video game players in the United States, by gender 2024
- Premium Statistic Preferred gaming genres among smartphone gamers in the U.S. 2024
- Premium Statistic U.S. mobile gamers downloading apps after encountering in-app ads 2022, by game genre
Ad consumption
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- Premium Statistic Digital advertising touchpoints in the U.S. 2024
- Premium Statistic Leading media where teenagers saw advertising in the U.S. 2024
- Premium Statistic Most effective in-game ad types according to gamers in the U.S. 2022
- Premium Statistic Media where parents saw an ad for the last purchase for teenagers in the U.S. 2024
- Premium Statistic Willingness to view in-game advertising in the U.S. 2022
- Premium Statistic U.S. mobile gamers downloading apps after encountering in-app ads 2022, by game genre
- Premium Statistic Most distracting in-game ad types according to gamers in the U.S. 2022
- Premium Statistic U.S. reasons for switching favorite mobile game 2022
Further Content: You might find this interesting as well
Statista. (May 22, 2023). Leading in-game advertising markets worldwide from 2017 to 2027, by ad revenues (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/forecasts/1387871/top-countries-in-game-advertising-revenue-worldwide
Statista. "Leading in-game advertising markets worldwide from 2017 to 2027, by ad revenues (in million U.S. dollars)." Chart. May 22, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/forecasts/1387871/top-countries-in-game-advertising-revenue-worldwide
Statista. (2023). Leading in-game advertising markets worldwide from 2017 to 2027, by ad revenues (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/forecasts/1387871/top-countries-in-game-advertising-revenue-worldwide
Statista. "Leading In-game Advertising Markets Worldwide from 2017 to 2027, by Ad Revenues (in Million U.S. Dollars)." Statista, Statista Inc., 22 May 2023, https://www.statista.com/forecasts/1387871/top-countries-in-game-advertising-revenue-worldwide
Statista, Leading in-game advertising markets worldwide from 2017 to 2027, by ad revenues (in million U.S. dollars) Statista, https://www.statista.com/forecasts/1387871/top-countries-in-game-advertising-revenue-worldwide (last visited December 21, 2024)
Leading in-game advertising markets worldwide from 2017 to 2027, by ad revenues (in million U.S. dollars) [Graph], Statista, May 22, 2023. [Online]. Available: https://www.statista.com/forecasts/1387871/top-countries-in-game-advertising-revenue-worldwide