Gen Z attitudes to online advertising in France in 2023

Published by
M. Prasdorf,
May 17, 2023
In France, Generation Z respondents are more likely to use ad blockers when browsing the internet than the general population. Gen Z is also more likely than the general population to buy products because celebrities or influencers have advertised them. This is according to the Statista Consumer Insights Global survey 2023.

Attitudes to online advertising by Gen Z in France in 2023

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Number of respondents

12,179 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these statements do you agree with?"

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Overview

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Dutch market overview

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Formats

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Consumer attitudes

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