In France, Generation Z respondents are more likely to use ad blockers when browsing the internet than the general population. Gen Z is also more likely than the general population to buy products because celebrities or influencers have advertised them. This is according to the Statista Consumer Insights Global survey 2023.
Attitudes to online advertising by Gen Z in France in 2023
Characteristic
All respondents
Gen Z
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Statista. (May 16, 2023). Attitudes to online advertising by Gen Z in France in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1384798/gen-z-attitudes-to-online-advertising-france
Statista. "Attitudes to online advertising by Gen Z in France in 2023." Chart. May 16, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1384798/gen-z-attitudes-to-online-advertising-france
Statista. (2023). Attitudes to online advertising by Gen Z in France in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1384798/gen-z-attitudes-to-online-advertising-france
Statista. "Attitudes to Online Advertising by Gen Z in France in 2023." Statista, Statista Inc., 16 May 2023, https://www.statista.com/forecasts/1384798/gen-z-attitudes-to-online-advertising-france
Statista, Attitudes to online advertising by Gen Z in France in 2023 Statista, https://www.statista.com/forecasts/1384798/gen-z-attitudes-to-online-advertising-france (last visited August 24, 2024)
Attitudes to online advertising by Gen Z in France in 2023 [Graph], Statista, May 16, 2023. [Online]. Available: https://www.statista.com/forecasts/1384798/gen-z-attitudes-to-online-advertising-france