China: age breakdown of wine drinkers

Concerning the five selected segments, the segment 35-44 years has the largest population by age with 33.44 percent. Contrastingly, 55-64 years is ranked last, with 6.66 percent. Their difference, compared to 35-44 years, lies at 26.78 percentage points.

The Statista Market Insights cover a broad range of additional markets.

Distribution of wine consumers in China as of 2023, by age group

Characteristic	Share of wine consumerss
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Wine market contains alcoholic beverages derived from fermented grapes.

Structure:

The Wine market is divided into the following markets:

The Still Wine market refers to wine without the addition of carbon dioxide. This market also contains additional information regarding red wine, white wine, and rosé wine.
The Sparkling Wine market refers to wine with the addition of carbon dioxide.
The Fortified Wine market refers to wine that has been strengthened with added alcohol.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

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