Malaysia: social media advertising revenue growth 2021-2030

The ad spending change in the 'Social Media Advertising' segment of the advertising market in Malaysia was forecast to continuously decrease between 2024 and 2030 by in total 8.7 percentage points. According to this forecast, in 2030, the ad spending change will have decreased for the sixth consecutive year to 6.78 percent.

Find more key insights for the ad spending change in countries and regions like the ad spending in the 'Search Advertising' segment of the advertising market in China and the ad spending in the 'Out-of-Home Advertising' segment of the advertising market in the world.

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Revenue growth of the social media advertising industry in Malaysia from 2021 to 2030

Characteristic	Revenue growth
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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