Digital video purchases in Portugal Q1 2024, by modality

Published by Beatriz Luz, Oct 28, 2024

In 2024, 38 percent of respondents in Portugal paid for a digital video subscription. On the other hand, 33 percent of respondents declared only using free-of-charge or advertising-based offers, making this the second-most popular modality of digital video purchases.

Digital video purchases in Portugal in 1st quarter 2024, by modality

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Number of respondents

2,094 respondents

Age group

18-64 years

Supplementary notes

The question was phrased as follows: " Have you spent money on digital video content in the past 12 months?".
The answer allowed multiple selections.

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Overview

8

Subscription video-on-demand

6

Ad-supported streaming

5

Market leaders

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Consumer behavior

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