Portugal: social media advertising spending 2028

Over the last two observations, the ad spending is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2018 to 2028. It is estimated that the indicator is continuously rising in all segments. In this regard, the Social Media Advertising Mobile segment achieves the highest value of 227.7 million euro in 2028.

Find further statistics on other topics such as a comparison of the ad spending in Italy and a comparison of the average ad spending per internet user in the United Kingdom.

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Social media advertising spending in Portugal from 2018 to 2028 (in million euros)

Characteristic	Social Media Advertising Mobile	Social Media Advertising Desktop
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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