Purchase intention by category in South Korea 2024

Published by
Umair Bashir,
Aug 2, 2024
"Smartphones" and "Household appliances" are the top two answers among South Korean consumers in our survey on the subject of "Purchase intention by category".
Find this and more survey data on purchase intention by category in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Purchase intention by category in South Korea as of June 2024

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Source

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Number of respondents

2,025 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items are you planning to buy in the next 12 months, online or in store?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Overview

8

Online shopping channels

6

Leading shopping websites & apps

4

Mobile shopping

4

Consumer behavior

7

Further related statistics

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