Most talked about products/topics online in South Korea 2024

When asked about "Most talked about products/topics online", most South Korean respondents pick "Vacation and travel" as an answer. 28 percent did so in our online survey in 2024.
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Most talked about products/topics online in South Korea as of March 2024

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Number of respondents

2,020 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "On which of these topics have you expressed your opinion on the internet in the past 4 weeks (e.g., by "liking" an article on social media)?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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