Purchase criteria for cars in South Korea 2024

"Safety" and "Fuel efficiency" are the top two answers among South Korean consumers in our survey on the subject of "Purchase criteria for cars". Find this and more survey data on purchase criteria for cars in South Korea in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Purchase criteria for cars in South Korea as of September 2024

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Number of respondents

2,028 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these characteristics are especially important to you when you decide on a new car?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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