Importance of luxury/premium products by category in South Africa 2024

Published by
Umair Bashir,
Oct 24, 2024
59 percent of South African respondents answer our survey on "Importance of luxury/premium products by category" with "Smartphones". The survey was conducted in 2024, among 2,034 consumers.
Access millions of exclusive survey results with Statista Consumer Insights.

Importance of luxury/premium products by category in South Africa as of September 2024

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Source

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Number of respondents

2,034 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these product categories do you also buy premium or luxury items?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Overview

7

Segments

7

Brands

8

Shopping channel

4

Consumer behavior

5

Sustainability

4

Further related statistics

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Topics

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