eBook purchases by store brand in South Africa 2024

We asked South African consumers about "eBook purchases by store brand" and found that "Google Play Store" takes the top spot, while "Penguin Random House" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 507 consumers in South Africa. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

eBook purchases by store brand in South Africa as of September 2024

Characteristic	Share of respondents
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Number of respondents

507 respondents

Age group

18-64 years

Special properties

respondents who spent money on eBooks

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these providers have you bought eBooks from in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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