Digital audio purchases by brand in South Africa 2024

We asked South African consumers about "Digital audio purchases by brand" and found that "Spotify" takes the top spot, while "Tidal" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 1,489 consumers in South Africa. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

Digital audio purchases by brand in South Africa as of September 2024

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Number of respondents

1,489 respondents

Age group

18-64 years

Special properties

respondents who spent money on digital audio content (music or podcasts)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these providers have you bought music downloads or streaming services from in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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