Smart speaker ownership by brand in South Africa 2024

We asked South African consumers about "Smart speaker ownership by brand" and found that "JBL" takes the top spot, while "Harman Kardon" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 387 consumers in South Africa. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

Smart speaker ownership by brand in South Africa as of September 2024

Characteristic	Share of respondents
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Number of respondents

387 respondents

Age group

18-64 years

Special properties

respondents who own a smart speaker

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which smart speaker with an integrated virtual assistant do you own?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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