Social network usage by brand in South Africa 2024

Published by
Umair Bashir,
Oct 22, 2024
We asked South African consumers about "Social network usage by brand" and found that "Facebook" takes the top spot, while "Triller" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2024 among 9,142 consumers in South Africa. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

Social network usage by brand in South Africa as of September 2024

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Number of respondents

9,142 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."

If you need more information, you can have a look at the Consumer Insights Methodology.

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Overview

4

Benchmarks

4

Demographics

5

Spotlight: Gen Z on social media

7

Usage

8

Facebook

7

TikTok

6

Instagram

5

Other major social media platforms

8

Social media brand profiles

8

Marketing

5

Further related statistics

2

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