Drivers of digital video or audio content purchases in South Africa 2024

When asked about "Drivers of digital video or audio content purchases", most South African respondents pick "To access what I want whenever I want it" as an answer. 50 percent did so in our online survey in 2024.
The Global survey is part of Statista Consumer Insights, providing you with exclusive consumer survey results on more than 500 industries and topics.

Drivers of digital video or audio content purchases in South Africa as of September 2024

Characteristic	Share of respondents
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Number of respondents

1,420 respondents

Age group

18-64 years

Special properties

respondents who pay for digital video content, a TV subscription, digital music content, or podcasts

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Why do you pay for digital video content, a TV subscription (cable / satellite), digital music content, or podcasts?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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