ARPU of the beauty & personal care e-commerce market in the UK 2017-2028

Published by
L. Yltävä,
Jan 5, 2024
In the United Kingdom (UK), the skin care segment registers a higher average revenue per user (ARPU) than the other online beauty and personal care segments. In 2023, the ARPU of skin care e-commerce stood at approximately 248 U.S. dollars, according to Statista Digital Market Insights. That year's ARPU for personal care e-commerce amounted to some 114.8 dollars.

Average revenue per user in the online beauty & personal care market in the United Kingdom (UK) from 2017 to 2028 (in U.S. dollars)

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Supplementary notes

The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items.

All figures are estimates.
A detailed methodology can be found in the Statista Digital Market Insights.

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Statistics on " Beauty and personal care e-commerce in the United Kingdom (UK) "

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Beauty and personal care e-commerce in the UKE-commerce in the United Kingdom (UK)Beauty and personal care e-commerce in FranceBeauty and personal care e-commerce worldwideFragrance e-commerce
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