Singapore: market share of video streaming services 2022

In 2022, Disney+ had the largest share of the video streaming market in Singapore, with a 21 percent share of the market. The next two most popular video streaming services were YouTube and Netflix.

Overview of video-on-demand in Singapore

Digital media has been attracting more consumers, especially after the COVID-19 pandemic. A survey revealed that Singapore consumers used various online media weekly. More than 50 percent of the respondents in Singapore had streamed video-on-demand at least once a week. Almost 59 percent of people streaming videos online subscribed to at least one streaming platform.

Streaming services consumption in Singapore

A survey conducted across Singapore revealed that subscription video-on-demand (SVoD) services are here to stay. 22 percent of respondents in the survey answered that by August 2023, they would likely be increasing their video streaming consumption. The user penetration rate for SVoD services was also forecasted to rise significantly by 2027 and reach above 39 percent nationwide.

Market share of video-on-demand providers in Singapore in 2022

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Supplementary notes

Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.

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