Global online and offline sports and outdoor e-commerce sales distribution 2017-2027

Published by Statista Research Department, Jun 27, 2023
In 2022, 72.7 percent of products in the global online sports and outdoor industry were purchased offline. The offline channel is forecast to keep the highest share (70 percent) by 2027.

Distribution of online and offline sports and outdoor e-commerce sales worldwide from 2017 to 2027

CharacteristicOfflineOnline
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Showing entries 1 to 11 (11 entries in total)
Statistic: Distribution of online and offline sports and outdoor e-commerce sales worldwide from 2017 to 2027

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Supplementary notes

This includes the

  • track and jogging suits worn for sporting activities
  • lifestyle apparel by sportswear brands
  • functional clothing and footwear for sports purposes
  • athletic apparel and footwear worn for leisure
  • swimwear
  • fishing articles and equipment
  • summer and winter sports equipment

And excludes the
  • work clothes
  • diving equipment
All figures are estimates.
A detailed methodology can be found in the Statista Digital Market Outlook.

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Sporting goods e-commerceE-commerce worldwideGlobal footwear marketSporting goods industry in the U.S.E-commerce in the United States
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